e-Marketing

E-marketing gives businesses of any size the ability to execute targeted campaigns at much lower cost than more traditional methods. Our new media experts can help you to devise your e-marketing strategy.

We can manage your entire e-marketing programme from identifying the themes, to selecting the most appropriate channels, creating the content, profiling the audience and sourcing the delivery systems that will circulate and process the responses.

Email marketing
Email is an excellent medium for building business relationships and keeping your existing and prospective customers up to date with news and offers, and is less intrusive than telephone marketing. Its digital nature enables you to measure its performance by capturing and tracking the recipient responses making it easy to establish the effectiveness of the campaign.

HandMade Marketing is able to devise and manage your email marketing campaign – either as a one-off initiative or as part of an integrated programme. Our creative team can identify the theme, devise the messaging and prepare the content including an eye-catching graphical interface that will grab the recipients’ attention. We can also help profile the target audience, source mailing lists and help select the most appropriate systems to distribute and track the email traffic. We can even prepare ‘storyboards’ to illustrate the proposed navigation and a visual interpretation of the proposed layout of the site before development commences

e-Newsletters
E-newsletters are an effective and efficient way of building relationships and credibility by communicating with and educating your existing customers, prospects, suppliers and other stakeholders. The benefits of converting your printed newsletter to email are well documented: A Professional/engaging/colour interface stimulates the recipient to ‘read-on’, No production/print costs, Flexibility to distribute as/when you wish, hyperlinking can drive traffic to specific destinations e.g. your website

HandMade can implement a simple e-newsletter system for your organisation: Our service includes: .

	Design of html-newsletter templates
	Copywriting and collation of content
	Easy-to-use admin system to allow you to add textual and graphical content
	Easy-to-use admin system to allow you to add textual and graphical content
	Advanced functionality e.g. bounce-handling, click-through tracking etc.