Online PR

The Internet has affected a fundamental shift in the way we communicate and the way information is distributed. The viral nature of the web and burgeoning use of online communities and social media gives us the opportunity to cut-out the middlemen (editors) and take news and stories direct to the reader. We can generate awareness, recognition and advocacy for your brand simple by joining the debate.

HandMade Media specialises in the discipline of online PR. We have the skills and knowledge to engage the web community on your behalf. Our experts can create web-optimised content and release it to the most appropriate places to ensure it circulates as widely and quickly as possible.

As well as using web-based newswires and online PR tools to disseminate stories about our clients we have the expert knowledge to adapt and deliver messages and digital campaigns to engage all social media that will stimulate and provoke positive discussion about your brand including:

	Forums		Podcasts
	Online communities		Blogs
	Media sharing sites		Micromedia

Sophisticated techniques such as bookmarking, rating and tagging can help to target the content, accelerate its distribution and maximise exposure. Because social media is so search-engine friendly, online PR activity will also increase your visibility on search engines and generate traffic to your website/s.