Search Marketing

The presence your website has on the web and the amount of traffic you direct to it is inextricably linked to its visibility on search engines. Handmade Media has the expertise to optimise your site ranking on the major engines (Google, Yahoo, MSN, Ask) and devise campaigns that will generate relevant traffic.

Search engine optimisation (SEO)
SEO is the process of raising your web site rankings and visibility in the natural listings area of the search engine results pages. Typically we will first conduct a site audit to analyse its performance on search engines. This will usually include analysis of the site’ s structure, research into the key search terms and its link popularity.

Our experts can then prepare or edit the existing content on your site to ensure it is keyword-rich. Our SEO service also includes a link-building programme and reporting tools.

Pay Per Click (PPC) advertising
Paid-for search advertisements are displayed in the 'sponsored links' areas of search engine results pages. We can set-up and manage your PPC campaign to ensure you get maximum benefit from your budget. Our service includes keyphrase analysis, copywriting of ad text, the preparation of landing pages and monitoring of results to optimise performance.